Black Friday eCommerce


$1.964
Billion
was the overall online sales for thanksgiving and black friday in 2013, which is up over 18.5% from 2012
New York City
was the top city for online sales on Black Friday
Followed by: Atlanta, Los Angeles, Washington, D.C., and Chicago
The Average Shopper
Time on Site
10:04
Pages Viewed
8.18
Order Value
$135.27
Items Purchased
3.84
Percentage of Total Online Sales by Device
Mobile shopping grew to 39.7% of all online traffic, with mobile sales reaching 21.8% of total online sales
Top Purchases on Black Friday
Electronics
87%
Clothing
71%
Toys
58%
Jewellery
30%
Black Friday shoppers referred from Pinterest spent 77% more money per order...
...than those referred from Facebook. However, Facebook referrals converted into sales at nearly 4x the rate of Pinterest

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